Meet Dr. John Schell
ENGINEER. BUSINESS STRATEGIST.
The Guy Who Tells You When NOT to Use AI.
MEET THE AUTHOR
Dr. John Schell
PhD in Engineering | AI Strategy Consultant | Author
Founder, Sarcodes AI
For over two decades, John has worked at the forefront of technology. He has witnessed firsthand how transformative AI can be when applied correctly—and how frustrating and expensive it can be when it is not.
He saw a growing gap between the promise of AI and the practical reality for most business owners, who were often left feeling overwhelmed by technical complexity and unrealistic hype. This inspired his mission: to make the power of AI accessible, affordable, and strategically sound for businesses of all sizes.
Background & Expertise
PhD in Engineering
University of Texas, focused on modeling complex systems
Executive MBA
Quantic University, blending technical depth with business strategy
AI for Leaders Certificate
UT McCombs School of Business, specialized in applied AI leadership
The Business-First Philosophy
John's approach is grounded in a unique blend of deep technical expertise and strategic business acumen. While most AI consultants focus on tools and technology, John focuses on results.
"Successful AI implementation is not about chasing the latest technology, but about clearly identifying business needs and applying the right solution to solve them." — John Schell, PhD
This philosophy—detailed in The AI Strategist—is the cornerstone of his consulting practice at Sarcodes AI. It's designed specifically for small and medium business leaders who want clarity, not complexity, and results, not regret.
John lives in Austin, Texas, where he continues to help entrepreneurs and business leaders navigate the evolving landscape of technology and build future-proof organizations.
Stop Experimenting. Start Implementing.
You’ve felt the pressure. You’ve seen competitors move faster. You’ve tried tools that didn’t stick and attended trainings that didn’t translate.
The AI Starting Point was written for this exact moment—when you’re ready to stop collecting information and start making progress.
Your next move is simple:
Get the book and find your validated AI opportunity.
Then, when you’re ready to implement, join the Accelerator and turn that opportunity into a working system.
Eighteen months from now, you’ll either wish you’d started today—or you’ll be glad you did.
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